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What in the world is Search Engine Optimization?

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Masters student, Social Enterprise ProgramAshoka Youth Venture

Jennifer Harzell

A post by Jennifer Hartzell, Masters student in Social Enterprise

I’ve been seeing SEO popping up more and more in my wanderings of the World Wide Web and I decided today to sit down and see what it means. Well it turns out SEO stands for Search Engine Optimization and it’s potentially about as confusing as it sounds. I was watching a video at http://searchengineland.com/guide/what-is-seo that is attempting to concisely explain what SEO is and from what I can glean it’s the use of particular words in titles, content, etc. and links to help people find your site using search engines like Google, Bing, Yahoo, etc. These sites use algorithms to determine rankings of sites based on what someone is searching for and if you set up your website to be easily found by those algorithms, you have a better ranking and therefore a better chance for targeted traffic to your site. I’ll be exploring a beginner’s guide as well at http://www.seomoz.org/beginners-guide-to-seo and would love for you all to share with the community here in the comments section your experiences with practicing SEO.



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